Case Study: Fandom achieves targeted, time-saving media outreach with Muck Rack

A global entertainment brand powered by fans depend on Muck Rack to connect with top-tier media contacts

FANDOM, a global entertainment media brand with 385,000 communities, 50 million pages of content and over 180 million monthly uniques, faced the challenge of efficiently finding and engaging the right reporters and outlets across countless niche topics. With a small PR team, manual media research was time-consuming and made it hard to react quickly to trending conversations and events.

By using Muck Rack’s search, media lists and real-time alerts, FANDOM’s PR director was able to quickly identify reporters covering specific titles and niche beats (e.g., Rogue One, Harry Potter, election data), build targeted outreach lists, and monitor event coverage like Comic-Con. The result: significant time savings, more timely and relevant media pitches, increased coverage and stronger brand positioning—helping the team create more media opportunities with less manual work.

Fandom

Nikki Flynn

Global PR Director