Case Study: Gogo achieves real-time media monitoring and stronger journalist relationships with Muck Rack

Gogo increases their interactions with journalists accessing their inflight internet service

Gogo, the leading inflight internet and entertainment provider, needed a better way to connect with top-tier media, monitor journalist social mentions and critical coverage in real time, and accurately track article reach as it expanded into new markets. The communications team had been managing media contacts in spreadsheets and sifting through hundreds of daily tweets, making timely outreach and measurement difficult.

By adopting Muck Rack’s Alerts, list-building, Coverage Reports and Who Shared My Link tools—backed by a responsive customer success team—Gogo gained real-time keyword alerts (about 30 per day), streamlined media lists, and easier discovery of journalists in new markets. After a year the team reported faster, more targeted outreach, better-tailored pitches, quantified coverage that calmed leadership concerns, and significant time savings compared with their previous manual workflow.

Gogo

Morgan Painter

Associate Communications Manager