Case Study: Lehigh University achieves faster, more accurate media outreach with Muck Rack

The research-focused university builds media lists and relies on Muck Rack's technology to maintain accurate data

Lehigh University, a four-year research institution, needed a faster, more accurate way to secure top-tier media placements for faculty research and expert commentary. Media relations staff faced time-consuming manual searches, the risk of pitching the wrong reporter, and the challenge of keeping media lists current across many outlets and beats.

By adopting Muck Rack’s search, journalist profiles (including social activity), automated media lists and alerts, Lehigh dramatically reduced research time and improved pitch accuracy. The team reports stronger relationships with target reporters, more confident and targeted outreach, and routine PR wins—saving time while increasing the likelihood of placements and future coverage.

Lehigh University

Lauren Stralo

Media Relations Specialist