Case Study: Small Girls PR achieves faster, targeted media outreach with Muck Rack

Small Girls PR uses Muck Rack to build key relationships with journalists and stay up-to-date with media

Small Girls PR, a public relations and influencer marketing agency, needed a faster, more accurate way to identify and pitch the right journalists and monitor coverage—especially around major events like CES and SXSW—while avoiding reporters who didn’t want pitches and keeping up with real-time social media conversations.

They adopted Muck Rack’s tools—Muck Rack Daily for trending topics, Search to find reporters covering events, and Alerts for real-time journalist mentions via Twitter—benefiting from an intuitive, up-to-date platform and responsive support. The result was quicker, more efficient outreach, highly tailored media lists and personalized pitches, faster monitoring than Google Alerts, and overall improved media success and creativity.

Small Girls PR

Jacqui Wimberly

Account Supervisor