Case Study: car2go achieves targeted, real-time media success with Muck Rack

North America's largest flexible one-way car-sharing service uses Muck Rack to connect with media in new local markets

car2go, a Daimler-owned leader in one-way carsharing with about 2.8 million global members, a 13,000-vehicle fleet and operations in 26 cities, needed a faster, more accurate way to manage media relations across 11 local markets. The communications team faced a constantly changing media landscape, outdated contact lists and the challenge of monitoring conversations in real time to surface local storytelling opportunities.

Using Muck Rack’s search, up-to-date media database, targeted list-building and real-time alerts — plus responsive customer support — car2go cut media-list build time significantly, improved outreach for its Mercedes‑Benz fleet transition, and converted social mentions into reporter relationships and coverage. The result: faster, more precise local media engagement, measurable coverage wins and a communications program the team calls “efficient, modern, savvy.”

car2go

Amanda Todd

Communications Specialist