Case Study: Chobani achieves targeted media outreach and faster issue detection with Muck Rack

The best-selling Greek yogurt brand identifies reporters outside their typical reach with Muck Rack

Chobani, maker of America’s top-selling Greek yogurt, needed more precise, up-to-date media outreach and better issue monitoring. The communications team struggled with generic or outdated contact data, the need to build targeted lists for varied stories (from a founder’s Wharton speech to a foundation announcement), and to collaborate seamlessly across teammates.

By adopting Muck Rack’s journalist search, alerts, and shared workspace, Chobani created highly targeted, automatically updated media lists, tracked key keywords and mentions, and improved team handoffs. The result: faster, more accurate pitching, a prevented escalation after spotting a retailer-labeling mention via Alerts, smoother onboarding and collaboration, and overall more efficient PR workflows.

Chobani

John Kell

Media Lead