Case Study: Duolingo achieves targeted international media outreach and real-time journalist engagement with Muck Rack

Duolingo found all the journalists writing about endangered languages before launching a course in Hawaiian

Duolingo, the world’s most popular language‑learning platform with over 300 million users, needed a more efficient way to find and engage the right journalists, expand international media reach, and monitor company and competitor coverage—especially for targeted launches like its Hawaiian course and for PR trips into new cities.

By using Muck Rack’s Search to build topical and location-specific media lists (about 70 reporters for the Hawaiian launch) and Muck Rack Alerts to track mentions and discover reporter engagement, Duolingo booked international media meetings, executed personalized outreach, and quickly capitalized on social opportunities (one engagement earned 400 likes). The result was faster, more targeted PR, broader international coverage without extra fees, and a marked increase in efficiency and media impact.

Duolingo

Michaela Kron

Senior PR Manager