Case Study: Consumer Technology Association achieves media success and seamless team collaboration with Muck Rack

The group behind CES easily finds relevant journalists on Muck Rack

The Consumer Technology Association (CTA), the organization behind CES, needed a way to manage thousands of journalists and intense media volume around major events. Their communications team required timely intelligence on relevant reporters and topics, accurate contact data, and a way to coordinate pitches and coverage across multiple team members to avoid double-pitching and missed opportunities.

By adopting Muck Rack’s search, Alerts, activity tracking, auto-updated contact lists and shareable media lists, CTA centralized media monitoring and collaboration. The platform became a daily tool for the team—keeping outreach accurate, surfacing pre-event journalist chatter, improving on-site engagement, and saving substantial time (“would require five interns” without it)—resulting in more organized, targeted and effective media relations.

Consumer Technology Association

Izzy Santa

Director of Policy Communications