Case Study: Taco Bell achieves amplified media coverage and smarter journalist outreach with Muck Rack

The PR team at the largest Mexican-inspired quick service restaurant would be lost without Muck Rack

Taco Bell, the world’s largest Mexican‑inspired quick‑service restaurant brand serving over 40 million customers weekly with more than 7,000 restaurants worldwide, needed a faster, smarter way to find and engage journalists, monitor social conversations, and reach non‑traditional outlets for campaign coverage.

By using Muck Rack’s Search, Journalist Maps and Alerts, Taco Bell built targeted media lists, identified journalists who follow and interact with the brand on Twitter (growing from 600 to 1,800), and set real‑time alerts for key reporters. The result: quicker, more effective outreach, stronger journalist relationships, and amplified campaign coverage — including Comic‑Con pickup from outlets like Gizmodo and CNET — while saving time and gaining clearer media insights.

Taco Bell

Matt Prince

Senior Manager of PR and Brand Experience