Muck Rack
79 Case Studies
A Muck Rack Case Study
Prologis, an S&P 500 company and the global leader in industrial logistics real estate, needed a faster, more reliable way to compile specialized Daily News Clips and keep senior leaders informed about company and industry trends. Their previous tool couldn’t meet the analytical and timeliness demands of the role, making the daily report slow and resource-intensive.
By adopting Muck Rack—using Alerts, Coverage Reports, the Who Shared My Link tool and fast customer support—Prologis streamlined research, outreach and report assembly. The team cut clip compilation time by about 50% (from roughly three hours to 1.5 hours), improved the quality of the Daily News Clips (earning CEO praise), and boosted collaboration and responsiveness across communications.
Rachel Klinkatsis
Communications Specialist