Case Study: Hubbell Lighting achieves faster media monitoring and PR efficiency with Muck Rack

By reducing time on Twitter and Google, Muck Rack saved these lighting innovators countless hours

Hubbell Lighting, a global leader in lighting innovation, faced the challenge of managing media relations and industry monitoring with a PR team of one. The team needed a faster way to find and engage reporters, monitor Twitter and news for relevant coverage, and compile bi-weekly headlines reports for senior leadership that included company, competitor and industry news.

Using Muck Rack’s Alerts, media lists and monitoring tools, Hubbell streamlined media discovery and social listening, receiving 15–20 targeted alerts daily and spotting news before other sources. The result: hours saved on research, stronger reporter relationships (via timely engagement), impressed executives with comprehensive reports, and clearer proof of PR impact across the company.

Hubbell Lighting

Michael McCullough

Director of PR