Tubular Labs

Tubular is the leading global video measurement and analytics platform that powers broadcasters, publishers, and brands to create successful content and scale audiences faster. They provide the most complete picture of what short-form video consumers watch and enable companies to grow digital audiences and sell brand integrations to win in the ever evolving world of video. Their software measures over 5B videos, 400M video consumers, 12M influencers, 117K brands, and 71B sponsored video views. They know it’s not just about data, it’s about insights, and that’s why we’re trusted by 7 of the top 10 global media companies, who make strategic decisions every day based on Tubular software. Behind every digital video decision - is Tubular.

Case Studies

Showing 29 Tubular Labs Customer Success Stories

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A+E Networks Closes More Deals with Deep Audience Understanding

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AJ+ Creates Leading Social Channels Thanks to Audience Measurement

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Leveraging Tubular, ADD nearly triples its subscriber base; increases viewer retention to 2x YouTube average

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ATTN Media Uses 30-Day Views to Validate and Make Better Content

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AwesomenessTV Identifies 80,000 New Content Partners in Under a Year

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BuzzFeed Increases Average Monthly Views by 11%+

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CBS Interactive - Customer Case Study

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Complex Networks Validates and Prioritizes Series Distribution with Tubular

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How Corus Predicted the Quarantine Food Trend and Grew Unique Audience Reach by +63%

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Tubular Accounts for 97% Network Accuracy for Cross-Platform Third-Party Validation Measurement

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Tubular Data Provides Influencer Discovery Resulting in 11,000 Organic Videos for e.l.f. Brand

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Ellen Digital Proves Total Share of Voice via Audience Ratings

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First Media Uses 30-Day Views to Land More Brand Partners

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Freeda Media Grows Facebook Branded Content Share of Voice by 229%

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Gannett Uncovers Content Opportunities to Differentiate Its Brand

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Group Nine Media Uses Video Performance to Validate Total Share of Voice

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GroupM Validates Social Video Relevance to Win New Business

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Hearst - Customer Case Study

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HGTV saves $1 Million in Marketing Costs using Tubular Data

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Jungle Creations - Customer Case Study

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Mattel Turns to Social Video Intelligence to Boost Engagements

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New Form Digital Uses Tubular Data to Identif Top Talent and Power Its Digital Studio

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Overtime Surges in the Under-35 Sports Audience + Attracts Top Advertisers Spending Outside of TV

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Portal A Influencer Campaign Drives 97% Positive Engagements

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Spin Master Earns 2x the Average Engagement Rate for YouTube Influencer Campaign

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The LADbible - Customer Case Study

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Vice Media - Customer Case Study

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Using Tubular, Wargaming America reduces its CPA by over 55%; retains its market dominance

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WAVE Sports Reduces Time Spent on Competitive Analysis to Increase Win Rates

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