Case Study: Corus achieves 63% growth in unique audience reach with Tubular Labs

How Corus Predicted the Quarantine Food Trend and Grew Unique Audience Reach by +63%

Corus Entertainment’s Food Network Canada needed help predicting which food content would resonate during quarantine, while its studios were shut down and viewers stayed home. Corus used Tubular Labs and its data-driven research tools to identify over-performing content, uncover competitive opportunities, and spot untapped mid-form series ideas.

With Tubular Labs, Corus found baking — especially “homemade baking” — was a top trend, which informed new video ideas and the original social series *The Substitute Baker*. The results were strong: unique audience reach grew 63% from 1.9M in February to 3.1M in March, homemade-baking videos increased 19%, views rose 20%, and the top video from *The Substitute Baker* delivered 2x higher average 30-day views than the Food & Drink category benchmark on Facebook.

Corus

Dervla Kelly

Senior Vice President Marketing