Case Study: Group Nine Media validates total share of voice with Tubular Labs

Group Nine Media Uses Video Performance to Validate Total Share of Voice

Group Nine Media faced the challenge of fragmented media measurement across 40+ digital and social video platforms, making it difficult to get a clear view of audience behavior and validate its total share of voice. To solve this, Group Nine used Tubular Labs and its video analytics and performance insights to consolidate viewership and content data in one place.

With Tubular Labs, Group Nine gained consistent metrics on viewership, watch time, video type, and audience insights, giving the team a more complete picture of content performance and reach. This helped Group Nine validate its total share of voice in the market and improve understanding of its overall media footprint across platforms.

Group Nine

Bobby LaCivita

Vice President Research & Measurement