Case Study: AJ+ achieves leading social channel growth with Tubular Labs

AJ+ Creates Leading Social Channels Thanks to Audience Measurement

AJ+, the digital arm of Al Jazeera, needed to better understand its audiences as they moved across social video and digital platforms in order to grow loyalty and engagement. To build strategies aligned with its mission, AJ+ used Tubular Labs for audience research and measurement.

With Tubular Labs, AJ+ researched what its target audience wanted and used those insights to shape its content strategy. The result was stronger engagement and audience loyalty across multiple platforms, helping AJ+ become a market leader on many of its channels.

AJ+

Haris Alisic

Head of Audience Development and Engagement