Case Study: Hearst TV achieves 310% Facebook engagement growth with Tubular Labs

Hearst - Customer Case Study

Hearst TV, part of Hearst Television, needed to increase aggregate video views across its network of social channels while learning what content performed best on each platform. With many local stations and separate social accounts, the team needed a centralized way to manage performance and create data-driven content strategies, using Tubular Labs.

Tubular Labs provided Hearst with a central tool to track station video performance, identify top content, and monitor trends across channels. Using these insights, Hearst amplified high-performing news clips and grew its audiences, resulting in a 320% increase in Facebook views, 310% growth in Facebook engagement, 198% more cross-platform views, and 240% higher cross-platform engagement.

Hearst

Jocelyn Lee

Director of Digital Business Development