Case Study: Complex Networks validates and prioritizes series distribution with Tubular Labs

Complex Networks Validates and Prioritizes Series Distribution with Tubular

Complex Networks needed a better way to validate content ideas and prioritize where new video series should be distributed across platforms. As a video-first publisher, the team wanted to predict which concepts would perform best before investing time and resources, and they used Tubular Labs to help guide those decisions.

Tubular Labs was integrated into Complex Networks’ business intelligence stack to provide cross-platform video insights, helping the company evaluate series ideas, map programming and distribution options, and model expected audience engagement. As a result, Complex Networks reached the Top 10 Cross-Platform Entertainment creators in March 2020 and set a monthly viewership record on YouTube, while also reducing internal analysis time for validation.

Complex Networks

Aaron Braxton

Vice President Head of Business Intelligence SEO