Case Study: Portal A achieves 97% positive engagement with Tubular Labs

Portal A Influencer Campaign Drives 97% Positive Engagements

Portal A, a well-established digital content agency, needed help identifying the right YouTube creators for Lenovo’s Star Wars: Jedi Challenges campaign. Using Tubular Labs’ Tubular Intelligence product, Portal A sought creators whose audiences were primarily 13–24-year-old males and who could deliver authentic branded content that would resonate across digital platforms.

Tubular Labs helped Portal A build a Talent Index and use its “Audience Also Watches” feature to select creators with strong growth, aligned demographics, and shared audience affinities. The campaign produced 13 videos across major social platforms, generating millions of organic views, 100K social engagements, and over 250K direct click-through viewers; the videos also achieved a 97% average Like ratio, showing exceptionally positive audience response.

Portal

Matthew Ward

Director of Strategy