Case Study: Ellen Digital achieves total share of voice validation with Tubular Labs

Ellen Digital Proves Total Share of Voice via Audience Ratings

Ellen Digital, a media company reaching millions of viewers each month, needed better insight into who its audiences were and why its large-scale views mattered. With Tubular Labs and its Audience Ratings product, Ellen Digital sought a standardized way to measure social video performance and understand its audience more deeply.

Tubular Labs implemented Audience Ratings to provide a unified metric for audience identification, viewership, and engagement across social channels. As a result, Ellen Digital can now prove its total reach and validate its share of voice in the digital market, giving the team a clearer, measurable understanding of the audience they reach every day.

Ellen Digital

Stephanie Guerrieri

VP of Brand Content & Partnerships