Case Study: BuzzFeed achieves 11%+ higher average monthly views with Tubular Labs

BuzzFeed Increases Average Monthly Views by 11%+

BuzzFeed, a major media company with a presence across multiple social video platforms, needed a way to quickly prove the value of its advertising and stay on top of fast-moving trends. Managing content performance and competitor activity at scale was difficult, especially across key verticals like beauty, home crafts, travel, and food, so BuzzFeed turned to Tubular Labs and its social video intelligence platform.

Tubular Labs helped BuzzFeed centralize video data in one place and use saved searches to analyze content categories, creators, trends, and competitors more efficiently. This enabled better insights for the creative team, higher volumes of relevant content, and a measurable increase of over 11% in average monthly views, while also helping BuzzFeed attract advertisers by demonstrating dominance in each vertical.

BuzzFeed

Darris Lee

Head of Data Analytics