Case Study: GroupM achieves stronger new-business wins with Tubular Labs

GroupM Validates Social Video Relevance to Win New Business

GroupM, the world’s largest media investment company, needed help proving the relevance and growth of social video to win and retain business, especially for clients in Indonesia. Using Tubular Labs and its Tubular Intelligence platform, GroupM sought reliable cross-platform insights to benchmark performance, spot emerging trends, and show why social video mattered in media planning.

Tubular Labs helped GroupM benchmark views and engagements, identify strong-performing creators and categories, and add weekly data and trend insights to client presentations. As a result, GroupM was able to better demonstrate reach, forecast growth, improve pitch decks, and support stronger ROI and campaign strategy for both current and prospective clients.

GroupM