Case Study: VICE Media measures video performance success in a quarter of the time with Tubular Labs

Vice Media - Customer Case Study

Vice Media needed a faster way to evaluate and monitor performance across 2,000 competitors so it could make better video content decisions. Pulling data from multiple video distribution platforms was taking months, making it too slow to compare results and respond to the market. Vice Media used Tubular Labs’ Intelligence API to address this challenge.

Tubular Labs consolidated performance data from disparate video platforms into a single source of truth, allowing Vice Media to share metrics globally and analyze performance much faster. As a result, the data analyst team reduced the time needed to understand and socialize their performance story to less than one-quarter of the previous time, helping the company identify long-form content as a strong competitive opportunity.

Vice Media

Nabila Kabir

Senior Data Analyst