Case Study: Spin Master achieves 2x average YouTube engagement with Tubular Labs

Spin Master Earns 2x the Average Engagement Rate for YouTube Influencer Campaign

Spin Master, the Canadian global toy and entertainment company, needed a better way to understand what video content was resonating with kids audiences across its own channels, competitors, and influencers. Using Tubular Labs and its Audience Also Watches capabilities, Spin Master sought video-specific insights and benchmarks to replace manual tracking and improve influencer campaign performance.

With Tubular Labs, Spin Master monitored share of voice, built KPIs around Tubular’s V30 metric, and identified high-performing content trends and relevant influencers. The result was a faster, more efficient content strategy and nearly 2x the average YouTube engagement rate for an influencer campaign, while also improving audience targeting and creator selection.

Spin Master

Talia Carr

Manager of Social Marketing