Case Study: WAVE achieves faster competitive analysis and higher win rates with Tubular Labs

WAVE Sports Reduces Time Spent on Competitive Analysis to Increase Win Rates

WAVE, a fast-growing sports media publisher, needed a faster way to conduct competitive analysis and better understand what was driving audience engagement. Using Tubular Labs’ intelligence tools, WAVE set out to turn data on competitor performance and viewer behavior into more effective content and sales decisions.

Tubular Labs helped WAVE streamline competitive analysis from days or even weeks into a fraction of the time, while also revealing insights on content variables like length, captions, images, and distribution. As a result, WAVE has grown rapidly to over 30M followers, 1.2B monthly views, and 75M monthly engagements, and says Tubular Labs has improved its ad sales win rate by helping identify the right targets and narratives.

Wave

Ishaan Sutaria

Founder and Chief Operating Officer