Case Study: Freeda achieves 229% Facebook branded content share of voice growth with Tubular Labs

Freeda Media Grows Facebook Branded Content Share of Voice by 229%

Freeda Media faced tough competition in Italy’s volatile sponsored and branded content market, where brands were slow to shift budget from traditional media to social video. To grow sales and better target prospects, Freeda used Tubular Labs and its DealMaker/Partner Identification capabilities to gain accurate data on competitor activity, brand spending, and campaign performance.

With Tubular Labs, Freeda identified high-spending brands, sharpened sales pitches using competitor campaign insights, and reported results more effectively after sales. The impact was significant: Freeda grew its Facebook branded content share of voice in Italy by 229% in six months, between Q3 2017 and Q1 2018, and repeat business rose to over 35% of its portfolio by Q2 2018.

Freeda

Giulia Caruso

Sales Marketing Manager