Case Study: CBS Interactive achieves verification of Adele’s Carpool Karaoke as the most‑watched late‑night segment with Tubular Labs

CBS Interactive - Customer Case Study

CBS Interactive needed to validate the online success of The Late Late Show with James Corden’s Carpool Karaoke to inform PR, content-licensing and strategy decisions. The challenge was to quantify the series’ performance across social video platforms and provide third‑party verification that it was a standout late‑night phenomenon.

By integrating Tubular data, CBS confirmed Adele’s Carpool Karaoke as the most‑watched late‑night segment (128M views) and benchmarked other top segments (Justin Bieber 92.9M, One Direction 83.7M). Tubular’s cross‑platform metrics and competitive benchmarking were used in a press release that was picked up by 304 outlets including Variety, USA Today and Billboard, and continue to verify Carpool Karaoke’s status as a top viral hit.

CBS Interactive