Case Study: First Media proves quality over quantity to brand partners with Tubular Labs

First Media Uses 30-Day Views to Land More Brand Partners

First Media, a digital-first social video publisher, faced the challenge of growing its audience and monetizing content in an overcrowded, highly competitive market. To better understand audience interests and show brand partners the value of its content, First Media turned to Tubular Labs and its video analytics, especially the V30 metric.

Tubular Labs helped First Media build a data-informed content strategy by using V30 to measure quality and compare performance against competitors. This approach helped First Media demonstrate stronger long-term ROI to advertisers and fuel major growth, reaching more than 110M followers and 1.5B monthly views across its properties, with standout performance such as Blossom’s 15.7M V30 views per video in 30 days.

First Media

Guy Oranim

Chief Executive Officer