Case Study: Jungle Creations achieves 11x more reach for sponsored video campaigns with Tubular Labs

Jungle Creations - Customer Case Study

Jungle Creations, a lifestyle media company with a large global audience and channels like Twisted, VT, and Food Envy, needed a trusted third-party way to prove the performance of its sponsored Oreo video campaigns. The company turned to Tubular Labs and its video analytics data to validate results and demonstrate value to advertisers.

Using Tubular Labs’ Video Ratings and V30 metrics, Jungle Creations showed that six Twisted Oreo campaigns averaged 3.5 million first-30-day views, delivering 11x more reach than organic Oreo content. The sponsored videos also drove stronger engagement, 326K versus 94K for organic content, helping Jungle Creations secure an ongoing partnership with Oreo and win bigger campaigns.

Jungle Creations

Jamie Bolding

CEO