Case Study: Wargaming America reduces CPA by over 55% and retains market dominance with Tubular Labs

Using Tubular, Wargaming America reduces its CPA by over 55%; retains its market dominance

Wargaming America, the North and South America publisher for award-winning free-to-play MMOs like World of Tanks, needed to strengthen its YouTube marketing to boost engagement, increase conversions, accelerate user acquisition, and lower cost per acquisition.

Working with Tubular, Wargaming used Tubular’s AudienceGraph to identify creators and channels with overlapping audiences and narrowed ad placements in AdWords; Tubular’s Media Services also recommended shifting to Display advertising with placement targeting. The campaign optimization delivered deep audience insights and reduced cost per conversion by more than 55%, helping Wargaming retain its online market dominance.

Wargaming