Case Study: DanceOn achieves 97% cross-platform network accuracy with Tubular Labs' Intelligence Dashboard

Tubular Accounts for 97% Network Accuracy for Cross-Platform Third-Party Validation Measurement

DanceOn is a global, multi‑platform dance entertainment brand (co‑founded by Madonna) that reaches over 24 million viewers across social channels with reality competitions, docu‑series and user‑generated content. The company struggled to track cross‑platform viewership—Facebook, Instagram and Vine required time‑consuming manual pulls—and third‑party reports underreported its true network size by excluding international and non‑YouTube views (non‑YouTube views made up 25%+ of total).

Tubular built a customized Intelligence Dashboard to automate measurement across YouTube, Facebook, Instagram and Vine, saving DanceOn significant manual effort. Tubular’s third‑party data matched DanceOn’s manual YouTube network pull with 97% accuracy, provided validated metrics used by Sales and Licensing, identified influencers cast for Dance Showdown Season 4, and delivered deeper insights on viewership, followers, engagement and top‑performing assets.

DanceOn