Census B2B Case Studies & Customer Successes

Census is the data automation platform that syncs your data warehouse with the apps you use. Get your customer success, sales & marketing teams on the same page by sharing the same customer data. No engineering favors required. The easiest way to sync your customer data in Sales, Marketo, Zendesk, and all your other tools.

How Activision Launches Marketing Campaigns in a Single Day with Census’s Universal Data Platform

Activision

Kynan Barton

Marketing Analytics Engineering Lead

How Apollo 10x SDR conversion rates with user behavior data

Apollo.io

Henry Mizel

VP of Revenue

Atrium achieves higher Customer Success team productivity with Census

Atrium

Peter Kazanjy

Co-founder & CRO

Why Beauty Pie adopted a Composable CDP to improve customer experiences

Beauty Pie

Bleach London achieves 20% reduction in Cost Per Acquisition by improving Facebook Ads targeting with Census

Bleach London

Michael Lorenzos

Head of Ecommerce Growth

Bold Penguin achieves 30-minute support response times (down from 24 hours) with Census

Bold Penguin

Eric Bloedorn

Director of Product Management

How Boll & Branch customer segmentation drives effective direct mail campaigns

Boll & Branch

Robert Hill

Analytics Engineer

Canva achieves personalized, targeted messaging for 55M+ users with Census

Canva

Cuong Duong

Data Analyst

How ClickUp Cut Customer Acquisition Costs by 50% by Activating LTV Models

ClickUp

Marc Stone

VP of Data and Growth

How Clockwise sets up data for growth experiments in hours, not weeks

Clockwise

Michael Tappel

Business Operations

Coalition achieves secure, clean access to customer data with Census

Coalition

Ethan Rader

Senior Product Manager

Crossbeam achieves automated personalized outreach and saves time & money with Census

Crossbeam

Matt Nicosia

Director of Growth

Culture Amp achieves faster sales and seamless data syncing with Census

Culture Amp

Benjamin Lewinskey

Director of Sales Operations

How Docker use Census to drive product-led growth for over 10M users

Docker

Matt Carter

VP Marketing

Figma boosts sales team productivity and uncovers upsell opportunities with Census

Figma

Praveer Melwani

Head of Business Operations & Finance

Fivetran achieves faster, more reliable Salesforce syncs and improved Ops & Data visibility with Census

Fivetran

Taylor Brown

Co-Founder & Chief Operating Officer

Guru Technologies achieves 8 hours/week time savings and self‑serve analytics with Census

Guru Technologies

Jamey Harman

Senior Analyst, Business Operations & Analytics

Guru Technologies achieves automated customer health scores and saves 8 hours/week with Census

Guru Technologies

Jamey Harman

Senior Analyst, Business Operations & Analytics

HOVER achieves faster targeted customer engagement and nearly doubles sales meetings with Census

HOVER

Max Caldwell

Senior Growth Lead

Hugo achieves 3–4x higher conversion rates through personalized email campaigns with Census

Hugo

Darren Chait

Co-Founder & COO

Hugo (meeting productivity hub) achieves 3–4x email conversion lift with Census

Hugo

Darren Chait

Co-Founder & COO

Leaflink achieves scalable Salesforce data updates and faster insights with Census

LeafLink

James McArthur

Director, Revenue Planning & Operations

LogDNA recovers missing trial signups and automates Salesforce sync with Census

LogDNA

Jeff Ronaldi

Sales & Marketing Operations

Loom achieves prioritized, scalable Zendesk support with Census

Loom

Buddy Marshburn

Senior Data Scientist

Metronome accelerated development of its new Salesforce integration by 4 months with Census Embedded

Metronome

Ryan M

Engineering Manager

Mixpanel achieves product-led growth with Census reverse ETL

Mixpanel

Adam Kinney

VP of Analytics

How Monica Vinader optimized ad spend with their Composable CDP

Monica Vinader

Digital Consultancy NextAfter Doubles Repeat Transactions with Census Embedded

NextAfter

Kevin Peters

Chief Technology Officer

Notion achieves automated data sync and time savings with Census

Notion

Jamie Quint

Head of Growth

Prolific achieves a data-powered Sales team and 10 milestone deals in six weeks with Census

Prolific

Jim Lumsden

Growth Analyst

Prolific achieves real-time product-usage visibility in HubSpot and 10+ big-logo wins with Census

Prolific

Jim Lumsden

Growth Analyst

How Screencastify automated upsell opportunities whilst saving hours of engineering effort

Screencastify

Zack Blois

VP of Strategy & Operations

How Smartify saved its team from a six-month CDP implementation project with reverse ETL

Smartify

Martin Jefferies

Head of Marketing

How Spreedly saves 5 hours per week with Looker and Census

Spreedly

Michael Johnston

Director of Business Analytics

How TCGplayer improves sales productivity with 360° data in HubSpot

TCGplayer

UpKeep achieves reduced customer churn and increased subscriptions with Census

UpKeep

Ryan Chan

Chief Executive Officer

How Upside boosted email CTR by 96% with a personalized loyalty program

Upside

Weights & Biases achieves richer user, team, and organization analytics in Mixpanel with Census

Weights & Biases

Noah Bruegmann

Data Consultant

How hub-and-spoke solved Wistia’s data visibility challenges

Wistia

Chris Bertrand

Data Scientist

How Zip uses Snowflake & Census to unify audience segmentation

Zip

Bianca El-Jalkh

Growth Product Manager

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