Case Study: Fivetran achieves faster, more reliable Salesforce syncs and improved Ops & Data visibility with Census

How Fivetran Enables its Sales Ops & Data Teams with Census

Fivetran, a fully managed data integration provider, faced a brittle, in-house process for getting warehouse data into Salesforce and other apps that caused duplicates, poor update handling, limited visibility, and required engineering time to maintain. To solve this, Fivetran adopted Census to move enriched data from their warehouse into Salesforce and other destinations reliably.

Census provided pre-built connectors, scheduling, and a transparent dashboard so non-engineers can build and run data syncs, with automatic handling of inserts vs. updates and actionable error details for faster troubleshooting. As a result, Fivetran reduced engineering effort, eliminated many duplicate/update issues, sped up lead creation and enrichment workflows into Salesforce, and benefited from responsive support from the Census team.

Fivetran

Taylor Brown

Co-Founder & Chief Operating Officer