Case Study: Bold Penguin achieves 30-minute support response times (down from 24 hours) with Census

How Bold Penguin reduced support response times from 24 hours to 30 minutes with operational Slack alerts

Bold Penguin, an insurtech company that matches businesses with commercial insurance quotes, was struggling to get timely product and customer data into the hands of Sales, Customer Success and Marketing. Their BI team spent too much time maintaining custom scripts to move data out of the warehouse, business users were bottlenecked by requests for updates, and manual processes (like tagging customers in Intercom) slowed operations — so they adopted Census to sync warehouse data into operational tools quickly with a low-effort implementation.

Using Census to push data from their warehouse to Slack, Intercom, Salesforce and Mixpanel, Bold Penguin set up SQL-driven operational alerts and automated user segmentation. Census-enabled Slack alerts for payment failures and Agent Terminal errors cut support response time from 24 hours to 30 minutes, empowered non-BI analysts to create their own connections, and eliminated manual tagging by automating marketing segments, significantly reducing time-to-insight and support workload.

Bold Penguin

Eric Bloedorn

Director of Product Management