Case Study: Docker drives product-led growth with Census

How Docker use Census to drive product-led growth for over 10M users

Docker, the developer SaaS company, needed a better way to support its shift from enterprise sales to product-led growth for more than 10 million users. Its older custom integrations were brittle and no longer fit the business, and the team wanted richer customer data without pulling engineering away from core product work.

Census helped Docker centralize product, marketing, and event data in Snowflake and sync it to Marketo and Salesforce, giving teams a 360-degree view of customer activity and self-serve access to data. With Census, Docker improved segmentation, identified upsell opportunities, and got better visibility into Developer Relations impact, including conference programs with more than 80,000 registrations in 2020 and 2021.

Docker

Matt Carter

VP Marketing