Case Study: Hugo achieves 3–4x higher conversion rates through personalized email campaigns with Census

How Hugo got 3x higher conversion rates with more personalized email campaigns

Hugo, a SaaS productivity company, faced a gap in its ETL layer that kept analytics data from being transformed and used to personalize user experiences. To solve this, Hugo worked with Census to push transformed customer data into Customer.io and other tools so they could finally act on product and engagement signals.

Census implemented data syncing from Hugo’s Amazon Redshift to Customer.io and other destinations, enabling highly personalized email campaigns and referral messages. As a result, Hugo achieved 3–4x better conversion rates (300–400%), saved hundreds of thousands of dollars in data engineering costs, and democratized access to data across the team.

Hugo

Darren Chait

Co-Founder & COO