Case Study: Atrium achieves higher Customer Success team productivity with Census

How Atrium Increase his Customer Success Team Productivity with Census

Atrium, co‑founded by Pete Kazanjy, is a sales and performance software company that needed a fast, simple way to gauge customer satisfaction and surface product usage for both customer success and sales. Their existing stack (Segment → Redshift → Tableau and a clunky in‑house tool called “Batman”) gave only rudimentary visibility, so Pete looked for a quick-to-integrate, easy-to-use solution and chose Census.

Using Census, Atrium quickly modeled basic engagement signals (e.g., logins in the last 7/30/90 days), added four fields to Salesforce, and pushed page‑view and usage vectors onto contact objects — with the team using the results as soon as the next day. Census now powers alerts for disengaged pilots, fuels sales qualification and reporting, and provides organization‑wide data flow; the result is noticeably better visibility, higher Customer Success productivity, and a competitive advantage from selling on prospect usage data.

Atrium

Peter Kazanjy

Co-founder & CRO