Case Study: Coalition achieves secure, clean access to customer data with Census

How Coalition use reverse ETL to provide secure, clean access to data

Coalition, a San Francisco–based cybersecurity and insurance company, needed secure, timely access to messy product-usage data in tools like Salesforce and Intercom without exposing internal systems or adding engineering headcount. They turned to Census, using its reverse ETL platform and connectors to deduplicate and prepare customer data and sync only the fields Sales and other teams actually need.

Census let Coalition create a single clean data layer, compute useful downstream metrics, and push that context into Salesforce while limiting direct access to sensitive systems. The result: Sales gets in-tool usage stats for more effective calls, API call volume and integration costs were reduced, and Coalition’s Business Systems team avoided hiring additional staff thanks to Census’s efficient connectors and automated sync monitoring.

Coalition

Ethan Rader

Senior Product Manager