Case Study: Notion achieves automated data sync and time savings with Census

How Notion Uses Census to Do More With Their Data and Punch Above its Weight

Notion, a fast-growing B2B SaaS that combines databases, kanban boards, wikis and calendars into one workspace, needed a way to sync data from its data warehouse to go-to-market tools without building custom infrastructure. With a very small team led by Head of Growth Jamie Quint, Notion needed to push segments into Salesforce, Facebook Custom Audiences and other platforms quickly and reliably, so they evaluated and adopted Census.

Census connected Notion’s warehouse to Salesforce, Facebook Custom Audiences and customer.io to automate shared user segments, lead scoring and PQL workflows. By eliminating manual exports and re-uploads, Census saved the team significant time, kept audiences and scoring up to date, and let Notion focus engineering effort on product and growth rather than integration maintenance.

Notion

Jamie Quint

Head of Growth