Case Study: HOVER achieves faster targeted customer engagement and nearly doubles sales meetings with Census

How HOVER uses Census with Braze to drive proactive customer engagement

HOVER, a San Francisco–based property data platform, needed more reliable, real-time data to drive personalized customer outreach through Braze. Their existing approach relied on custom Airflow/Python pipelines that were slow to build and maintain and left business teams unable to self-serve — so they adopted Census to sync their Snowflake data into Braze and other tools.

By building a self-serve stack with dbt, Snowflake, and Census, HOVER was able to push new attributes into Braze in under a day during Hurricane Ida, nearly double monthly sales meetings by combining sales and product usage data, and retire brittle custom integration code — freeing Marketing and Data teams to focus on strategy. Census’s integration also let HOVER connect Braze without writing Python, delivering faster campaigns, better upsell targeting, and measurable growth.

HOVER

Max Caldwell

Senior Growth Lead