Case Study: Culture Amp achieves faster sales and seamless data syncing with Census

How Culture Amp helps their sales teams move faster with Census

Culture Amp, the employee-experience SaaS platform, struggled for years with an in-house reverse ETL solution that slowed teams and buried insights in BI tools. To make product usage, lead scoring, and other operational data available where teams work, Culture Amp adopted Census’s reverse ETL/data sync platform to enable self-service updates and faster data access.

Census pipelines data from sources like Amazon Redshift and Google Sheets into destinations including Salesforce, Intercom, Google Ads, Google Sheets, and Front, so operational data appears in downstream tools used daily. As a result, teams move more quickly because they aren’t waiting on data, notifications let them resolve sync issues rapidly, and Culture Amp can build more advanced scoring models (churn prediction, account scoring) to drive revenue operations.

Culture Amp

Benjamin Lewinskey

Director of Sales Operations