Case Study: Prolific achieves real-time product-usage visibility in HubSpot and 10+ big-logo wins with Census

How Prolific’s first data hire Jim Lumsden supercharged their brand new sales team with product usage data in Hubspot

Prolific, a two-sided marketplace for online research, needed to arm a brand-new sales team with timely product-usage data in HubSpot so reps could prioritize outreach and personalize conversations. Jim Lumsden, Prolific’s Data Lead and first data hire, built aggregated contact- and company-level models of user behavior and enlisted Census to operationalize those analytics and sync them into HubSpot.

Using Census to reverse-ETL key metrics (first/last actions, study counts, revenue, wallet balance, country), Prolific pushed actionable context and automated workflows into HubSpot so sales reps see overnight updates and get triggered prompts for time-sensitive outreach. The change produced immediate impact — improved visibility into customer intent and more effective sales engagement — and helped Prolific close more than 10 new large accounts since the rollout; Census handled the real-time sync and workflow triggers that made it possible.

Prolific

Jim Lumsden

Growth Analyst