Case Study: Mixpanel achieves product-led growth with Census reverse ETL

How Mixpanel uses reverse ETL for Product-led Growth

Mixpanel, a SaaS product analytics leader, faced internal data silos where product usage insights couldn’t reach commercial teams. To break down those silos, Mixpanel adopted Census’ reverse ETL to move warehouse-derived product and sign-up data into the operational tools their sales and customer teams use.

Using Census to sync sources like BigQuery, Redshift and Postgres into destinations such as Mixpanel, Salesforce and Zendesk, Mixpanel enabled sales to flag ideal customers from sign-ups and establish relationships earlier, uncovered the true value of their sign-up flow, and discovered new use cases for existing data. Census helped Mixpanel operationalize product analytics for improved lead routing and product-led growth outcomes.

Mixpanel

Adam Kinney

VP of Analytics