Case Study: Screencastify automates upsell opportunities and saves engineering time with Census

How Screencastify automated upsell opportunities whilst saving hours of engineering effort

Screencastify, a SaaS video company that helps over 15 million users record, edit, and share async video, needed a faster way to power product-led growth without relying on custom engineering work. The team wanted better access to critical data for marketing personalization, onboarding, and upsell opportunities, but maintaining API integrations was taking valuable engineering time.

Using Census, Screencastify connected its data warehouse to apps like ActiveCampaign, BigQuery, Pendo, Salesforce, and Zendesk without code or CSVs. Census helped automate personalized user communications and upsell opportunities, saving up to 10 hours of engineering work per new integration pipeline and enabling the company to do in months what previously took a data team to build.

Screencastify

Zack Blois

VP of Strategy & Operations