CDK Global B2B Case Studies & Customer Successes

CDK is a leading provider of integrated data and cloud-based software solutions to dealerships and original equipment manufacturers (OEMs) across automotive and related industries. We’re a team of continuous innovators committed to helping dealers find success through powerful, relevant technology. Our priority is to make it easier for dealerships to excel by developing solutions that simplify workflows, streamline data, and provide a flexible experience for both the dealer and consumer. Our end-to-end solutions include the CDK Dealership Xperience – an open and integrated platform that transforms how dealers sell and service cars while allowing them to operate their business simply in a modern and digital world.

Case Studies

Showing 24 CDK Global Customer Success Stories

#1 Cochran achieves higher profitability and improved customer satisfaction with CDK Global’s CDK Service

#1 Cochran

David Bernardini

Process Development and Training Director

Anderson Auto Group keeps customer contact on track with CDK Global's Elead CRM

Anderson Auto Group

Aaron Hudson

Vice President Marketing and Technology

Business Development Center (BDC) achieves increased Service traffic and revenue with CDK Global

Business Development Center (BDC)

Jim Swistack

Service Manager

Butch Oustalet Ford achieves seamless transition to Ford SMARTT and full operational efficiency with CDK Global

Butch Oustalet Ford

Eddie Seal

Service Director

CDK Global (customer) achieves higher service ROI and stronger customer trust with CDK Global (solution provider)

CDK Global

How Traditions Chevrolet Saw a 200% Jump in Productivity and Revenues

Chevrolet

Mike Abdul

Owner and President

Ciocca Ford (Quakertown) achieves record sales and an 18% technician productivity boost with CDK Global's SMARTT Mobile Write‑Up and Inspection

Ciocca Ford, Quakerstown

Michael Minniti

Service Manager

How Flow Lexus Improved Their Customer Experience With Monogram

Flow Lexus of Greensboro

Chris Hess

Service Manager

Freehold Buick GMC achieves consistent pricing and protects fixed-ops gross profit with CDK Global Drive DMS

Freehold Buick GMC

William Marter

Parts and Service Director

Grieco Auto Group achieves 50% network cost savings and reliable multi-site uptime with CDK Global Cloud Connect

Grieco Auto Group

Neil Rowey

Corporate Fixed Operations Manager, Corporate IT Administrator

Hyundai of Greer achieves 150% increase in service business with CDK Global's OnePay

Hyundai of Greer

Kamil Burdzy

Service Manager

Keating Nissan achieves $5K/month service revenue gains and 58% customer retention with CDK Global's CDK Service

Keating Nissan

Shawn Smith

Fixed Operations Director

Lone Star Mercedes‑Benz achieves seamless, reliable dealership communications with CDK Global Voice Connect

Lone Star Mercedes-Benz

Keith Brooks

Systems and Site Manager

Mazda Roseville achieves rapid real-time customer engagement and increased loyalty with CDK Global's Elead CRM

Mazda Roseville

Jason Griffin

Executive Manager

McLarty Daniel Nissan achieves a seamless customer experience with CDK Global

McLarty Daniel Nissan

Elizabeth Shults

Marketing Director

Rusnak Mercedes-Benz of Arcadia increases sales and efficiency with CDK Global's Elead CRM

Mercedes-Benz of Arcadia

Huy Nguyen

Sales Manager

Modern Toyota achieves higher show rates and streamlined customer management with CDK Global's Elead CRM

Modern Toyota

Jamie Tilley

Director of BDC Operations

Peterson Auto Group achieves 95% faster AP processing and $35K annual savings with CDK Global AP Automation

Peterson Auto Group

Patsy Price

Director of Operations

Ron Tonkin Toyota generates recurring revenue and offers seamless in-dealership insurance with CDK Global

Ron Tonkin Toyota

Jason Jellison

General Manager

Steven Toyota achieves operational transformation and renewed profitability with CDK Global

Steven Toyota

Ryan Sodikoff

General Manager

Tom Gill Chevrolet achieves instant customer trust and higher service sales with CDK Global's CDK Service

Tom Gill Chevrolet

Mark Farney

Parts and Service Director

Traditions Chevrolet achieves a 200% jump in productivity and revenues with CDK Global

Traditions Chevrolet

Mike Abdul

Owner and President

Turner Chevrolet boosts customer communication and sales effectiveness with CDK Global's Elead CRM

Turner Chevrolet

Robbie Turner

Vice President of Operations

Van Andel & Flikkema Motor Sales achieves a 10–15% increase in service sales with CDK Global's CDK Inspect

Van Andel & Flikkema Motor Sales

Ty Yow

Service Manager

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