Case Study: Anderson Auto Group keeps customer contact on track with CDK Global's Elead CRM

Elead CRM Keeps Customer Contact on Track at Anderson Auto Group

Anderson Auto Group, based near Raleigh‑Durham, needed a reliable way to keep customer contact and follow‑up on track as it expanded across multiple stores and markets. The dealer group faced the common dealership challenges of training large sales teams, tracking associate activities and appointments, and modernizing outreach with digital channels. To address these needs they implemented Elead CRM from CDK Global.

CDK Global’s Elead CRM delivered CRM tools, follow‑up training and ongoing support that allowed Anderson Auto Group to onboard staff quickly, track activity and appointment‑setting, and add outbound campaigns and integrated texting into workflows. Using Elead, the group scaled its solution across eight stores and several markets, rapidly trained dozens of salespeople (about 45 during rollout), improved follow‑up and customer engagement, and gained better measurement of incoming traffic and associate performance.

Anderson Auto Group

Aaron Hudson

Vice President Marketing and Technology