Case Study: Ron Tonkin Toyota generates recurring revenue and offers seamless in-dealership insurance with CDK Global

CDK Salty Drives New Revenue and Adds Convenience for Ron Tonkin Toyota and Customers

Ron Tonkin Toyota, part of Gee Automotive Companies in Portland, OR, was losing time and even sales when customers paused deals to research insurance. To address this, the dealership adopted Salty’s Embedded Insurance® platform from CDK Global to offer the right coverage at the point of purchase.

CDK Global’s Salty solution delivers a seamless, text-initiated insurance workflow integrated into the sales process, operated on a revenue-share basis with minimal incremental cost. The majority of customers who receive a Salty quote accept coverage, creating recurring renewal revenue (including other lines) and roughly $27 in revenue per Salty text sent, while improving satisfaction and keeping deals intact.

Ron Tonkin Toyota

Jason Jellison

General Manager