Case Study: Mazda Roseville achieves rapid real-time customer engagement and increased loyalty with CDK Global's Elead CRM

Mazda Roseville Knows How to Leverage the Power of Engagement

Mazda Roseville, a top-two dealer with five locations serving the Sacramento area, needed to deliver more relevant, timely customer engagement and better compete with digital sellers like Carvana and Vroom. To improve real-time communication and team-wide visibility during the buying process, Mazda Roseville adopted CDK Elead CRM (from CDK Global) and integrated it with CDK Roadster while focusing on staff training for consistent engagement.

CDK Global implemented CDK Elead CRM with CDK Roadster to centralize customer records and automate real-time workflows so any associate can view a customer’s history and act quickly. As a result, Mazda Roseville now responds to customer contacts within 15 minutes during business hours 100% of the time, has faster and simpler deal structuring, and reports increased transparency, customer loyalty, retention and ROI—supported by CDK Global’s responsive service.

Mazda Roseville

Jason Griffin

Executive Manager