Case Study: Keating Nissan achieves $5K/month service revenue gains and 58% customer retention with CDK Global's CDK Service

The Keating Nissan Service Team Keeps Customers in the Know, on the Go and Coming Back.

Keating Nissan, a premier dealership in the Keating Auto Group, was focused on maintaining exceptional service and strong customer loyalty amid industry changes. To support that goal they turned to CDK Global, deploying the CDK Service suite to give advisors tablet-based tools, real-time pricing/parts access, rideshare integration and customer-facing communications.

CDK Global implemented features such as video inspections and Predictive Service (machine learning–driven alerts for potential component failures), plus hands-on support from a CDK Process Consultant. The solution improved inspection thoroughness even from entry-level staff, strengthened trust and loyalty, and drove measurable results — Keating Nissan reports an average increase of $5,000 in service revenue per month and strong customer retention.

Keating Nissan

Shawn Smith

Fixed Operations Director