Case Study: Freehold Buick GMC achieves consistent pricing and protects fixed-ops gross profit with CDK Global Drive DMS

How a Top-Rated Dealer Uses CDK Drive to Protect Fixed Ops Gross Profit

Freehold Buick GMC, a central New Jersey dealership focused on delivering a VIP sales and service experience, faced the challenge of protecting fixed-ops gross profit while ensuring consistent, accurate discounts and minimizing disputes between Parts and Service. To address pricing errors, coupon confusion and the need to measure advertising effectiveness, Freehold Buick GMC implemented CDK Global’s Drive Dealer Management System.

CDK Global’s Drive DMS enforces consistent pricing, automates coupon application, and provides flexible discount setups (fixed amount/percent/target price, caps, labor/parts splits and profitability warnings) plus reporting by discount type and advisor. The result for Freehold Buick GMC was clearer, faster checkouts, no manual accounting adjustments, fewer internal disputes, better tracking of advertising ROI (e.g., measuring oil-change campaign responses) and improved visibility and profitability.

Freehold Buick GMC

William Marter

Parts and Service Director