Case Study: Modern Toyota achieves higher show rates and streamlined customer management with CDK Global's Elead CRM

CDK Elead CRM Helps Keep Modern Toyota on the Upswing

Modern Toyota of Winston-Salem, North Carolina, sought to elevate the car‑buying experience and ensure consistent customer satisfaction while keeping pace with industry changes. To improve engagement, appointment conversion and access to accurate customer data, Modern Toyota implemented CDK Global’s CDK Elead CRM as part of its digital sales and CRM strategy.

CDK Global deployed CDK Elead CRM integrated with their CDK DMS, centralizing customer information, enabling easy search via mobile and desktop, and reducing manual deal entry. The solution helped Modern Toyota lift show rates into the mid‑70s (versus a typical Toyota show rate of 65%) and saw the sales team using the Elead app about 30% of the day, improving appointment-to-show conversion and operational efficiency.

Modern Toyota

Jamie Tilley

Director of BDC Operations